Luxury or necessity? The dilemma of thought leadership

It’s a luxury: having the time to create brilliant, engaging, thought-provoking content that demonstrates your expertise. Content that makes you look from the outside like that guy in the Dos Equis commercials; “the most interesting man in the world.” It looks effortless, fun and of course, everything always turns out perfectly. Your life doesn’t look like that, though. Your success requires effort, dedication, and often, more of your time than you’d like. So working to establish yourself as an authority or subject matter expert is put aside. It’s a luxury you simply cannot afford. Until you need it. Then that luxury transforms into a necessity you wish you paid attention to months or even y

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