The human side of thought leadership

Boring. I admit it. Most of the articles I write about thought leadership focus on the bland, boring stuff. Topics like technique, finding your voice, strategy and other necessary evils. Without a doubt, they are relevant topics, but a bit of snooze. So today, I am focusing on the human side of the topic. The side that is often overlooked by subject matter experts in our rush to prove our technical mastery and overall brilliance. Why focus on the human side? Because I believe your why is the foundation and main motivator for your writing. Your why goes beyond the superficial reasons and gets to the heart of the matter. It also gets you through the long-tail of thought leadership that I talke

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