Women Leaders Have Always Been a Part of My Story

"Helping women tell their stories is what I was put here to do." 
Susan Baracco

Susan brings the skills of a writer, editor, project manager and executive coach to her role as Story Architect for Women. She is a passionate advocate for women and believes that putting their stories into words is a powerful tool for change.


Fifteen years of business coaching, facilitating executive mastermind groups and working side-by-side with women leaders gives her a unique perspective among professionals in the book writing industry. During her career, she's worked with hundreds of women leaders, many already successful, some on their way to success and some just getting started.


Since 2013, Susan has focused her energy on being a resource for women who want to tell their stories in an effective and powerful way. She writes for women in major corporations including Abbott Labs, Palo Alto Networks, Paychex, Nationwide Insurance, and Fifth Third Bank. Her clients include entrepreneurs, business leaders and women with a passion for sharing their stories to help others.


Susan began journaling and story writing at an early age so her bachelor’s degree in English was a natural progression. Once in the workforce, her writing skills were put to good use creating sales proposals and presentations, answering RFPs, creating marketing content and being the resident editor when the executive team needed help.


Her big hairy audacious goal is to help a million women become authors. To reach that goal, Susan wrote a guidebook to inspire women entitled 6 Things No One Tells You About Writing a Book


Susan shares the realities of embarking on a book writing journey from a woman’s perspective. She prepares the reader for the journey with tips and action steps to get you motivated and moving full speed ahead.




Susan's entrepreneurial experience includes some pretty crazy zigzags into a retail liquor outlet, two business coaching franchises, a membership organization for women business owners, and a couple of non-profit president stints, just for fun.
Women leaders have been a part of her professional life in a variety of ways:

  • Women Presidents Organization - chapter chair

  • Echelon Circles professional women's organization - founder and president

  • Maine Million Dollar Women's Forum - founder

  • Center for Women & Enterprise Boston - volunteer advisor

  • Keybank Key4Women National Advisory Board - member

  • NAWBO Boston - board member


Specialties: women leaders | entrepreneurs | C suite executives


Fun stuff: distance running | ocean kayaking | red wine | foodie | dogs of any kind | singing loudly at church


Current memberships:


I believe in living by core values.  I write for a living because this work allows me to be my authentic self.


  • Above all else, live with integrity

  • Value and respect everyone

  • Keep it simple

  • Bring my best to everything

  • Love what I do or stop doing it

  • Always do the right thing

"If you have integrity, nothing else matters. If you don't have integrity, nothing else matters."

                                                 -Alan K. Simpson

Meet my team!

Brodie is a 1 yr old Bulldog/Ridgeback mix (the handsome gray guy) and Bailey is a 4 yr old Pitbull Terrier mix (the black and white beauty). Both are rescue pups :) 

Brodie is the king of kisses and Bailey has enough energy to power the entire neighborhood even though we run 4+ miles every morning.

They sit in on most of my video calls (and love to steal the spotlight), they critique my writing when I read it aloud, howl like crazy when a delivery comes, and keep me feeling loved and supported every day.


© 2019 All rights reserved

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